Case Study

πŸš— Limoride.com

Travel & Transportation / Business Operations SaaS

Overview

Built a two-system solution: a professional WordPress marketing website for customer-facing bookings and quotes, paired with a fully custom Laravel + CodeIgniter CRM at crm.limoride.net handling reservations, dispatch, fleet management, and payment processing end-to-end.

Business Problem

A 30+ year NJ limo company was running entirely on phone calls and manual dispatch. They had no way for clients to book or get quotes online, no centralized system to manage their fleet and drivers, and no automated billing β€” causing lost bookings, scheduling conflicts, and heavy admin overhead.

Project Metadata

Industry Context Luxury Ground Transportation β€” Limo, Party Bus & Corporate Car Service (New Jersey, USA πŸ‡ΊπŸ‡Έ)
Engagement Type Lead Full-Stack Architect & Developer (Sole Developer)

Platform Preview

Limoride.com Platform Preview

System Architecture & Integration Flows

            graph TD
              Client[Passenger App / Web widget] --> App[Laravel API]
              App --> Queue[Redis Queue]
              Queue --> Stripe[Stripe Webhooks Consumer]
              App --> DB[(MySQL Transactions)]
              App --> Map[Google Distance Matrix API]
          

What Was Built & Engineered

  • Public Website (limoride.com): WordPress site with custom PHP for service pages, fleet showcase, and area coverage; online reservation form and instant quote request system; Google Maps integration across 100+ NJ/NY cities.
  • CRM & Operations Platform (crm.limoride.net): Custom reservation management; fleet inventory scheduling; driver dispatch panel; Stripe payment integration for deposits and balances; REST API connecting the booking form to the CRM backend.

Verified Outcomes & Impact

  • βœ… Eliminated manual phone-only bookings β€” clients can reserve and pay online 24/7
  • βœ… Single CRM handles the entire operation β€” from quote to dispatch to payment
  • βœ… Fleet and driver management centralised, reducing scheduling conflicts
  • βœ… Stripe integration automates deposits and payment collection
  • βœ… Business now serving 100+ cities across 6 NJ counties + NYC airports

"Vamsi was fantastic to work with. He is exceptionally knowledgeable in backend architecture and database structures, making it easy to map out complex integration logic. Communication was clean, responsive, and direct, ensuring we were always aligned on timelines."

Gary Leranian  Β·  Operations Director, LimoRide (NJ, USA)

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